What would a business be without its customers? Top-notch customer service is imperative to the success of any business, regardless the industry it operates within. Customer service is about building lasting relationships, just as you would a business partnership, and these interactions go a long way in contributing to the overall perception of your company. Below are some tips to remember when it comes to igniting customer interaction and maintaining positive customer service within your business.
The right impression
You may have a fantastic business model and offer quality services or products, but customer service is what people coming through your doors—or logging on to your site, as is often the case in today’s society—will remember. If someone has a positive experience with your business, this can translate into effective word-of-mouth marketing and continued growth. However, a negative experience will spread just as quickly and can prevent others from discovering your business for themselves.
A reflection of the whole business
Customers service—for better or for worse—reflects on the entire business. A customer will remember a company based on their experience there and often associate it with the rest of the of your team. Positive customer interactions reflect well on the company as a whole, and your customers are more likely to build relationships with all employees if their initial experiences have been beneficial.
Each industry has plenty of competition within it, and customers are savvy about how they spend their money. They often want to feel like they’re supporting a business where they are valued and have a connection to, and customer service is where your company can stand out among competitors. There’s a plethora of people offering similar products and services, but customers are more likely to return if they feel that your company genuinely cares about them—and bring others with them. Remember that the key term here is “genuine connection,” and this should be instilled across all levels of the company.
This doesn’t simply pertain to financial growth, even though this is crucial to keep your business running. Customer service can help your business improve in all aspects through constructive feedback from those who support it. Engaging with customers on a consistent basis will help you understand where your company can improve as well as new offerings your clientele would like to see. If customers feel like their voices are heard and they are able to help a business grow, this contributes to continued support and opportunities to reach new demographics.
Looking for a way to improve your company’s customer experience and gain a competitive edge? Join us May 5th, 2017, for an evening of learning, collaborating, networking, and big ideas. Discover the things business professionals and leaders are doing to build positive customer experience. Enjoy the exclusive opportunity to hear valuable insights from Edmonton’s top executives in an upscale and classy environment at an iconic venue – the Art Gallery of Alberta.